[INSERT COMPANY NAME]
[INSERT COMPLETE LOCATION OF THE COMPANY]
[INSERT COMPLETE CONTACT DETAILS OF THE COMPANY]
[INSERT COMPANY WEBSITE LINK]
[INSERT NAME OF COMPANY]
MARKET SURVEY
ABOUT [INSERT COMPANY NAME]
[INSERT NAME OF COMPANY] is responsible for producing [INSERT NAME OF PRODUCTS]. The Company has existed for [INSERT PERIOD] years, and was first founded by [INSERT NAME OF FOUNDER] in the year [INSERT THE YEAR WHEN THE COMPANY WAS FIRST ESTABLISHED]. With this length of experience, the company leads in the [INSERT NAME OF INDUSTRY].
Even though the company already has extensive experience in the industry and acquired the necessary knowledge and skills, it continues to invest in product innovations.
The company created this survey in order to check the status of the products which were introduced in the market the previous month. The survey is intended for the marketing team to determine the effectivity of the marketing plans and strategies that were implemented in introducing the products.
PURPOSE
The purpose of creating this Marketing Survey is for the company to gauge consumer opinion about its products and determine other possible target market population.
This survey will also help the company determine new product innovations for future investments.
THE SURVEY
Name of Participant: | |
Age: | |
Date: | |
Address: | |
Sex: | |
Monthly Income: | |
Highest Education Attended: | |
Civil Status: | |
Contact Number: | |
Email Address: |
Do you buy [INSERT NAME OF PRODUCT]?
YES
NO
How often do you buy [INSERT NAME OF PRODUCT]?
ONCE A WEEK
TWICE A WEEK
THRICE A WEEK
EVERYDAY
NEVER
Where do you usually buy [INSERT NAME OF PRODUCT]?
SUPERMARKET
CONVENIENCE STORES
LOCAL SUPERMARKETS
NEAREST STORE AVAILABLE
What do you like most about [INSERT NAME OF PRODUCT]?
Describe how you find the product.
VERY SATISFYING
SATISFYING
NEUTRAL
DISAPPOINTING
DEPRESSING
Do you think that [INSERT NAME OF PRODUCT] is necessary in your daily life?
YES, IT IS VERY NECESSARY
SOMEWHAT NECESSARY
NEUTRAL
I DON’T NEED THE PRODUCT
I DEFINITELY DON’T NEED THE PRODUCT
I BUY IT BECAUSE PEOPLE ARE BUYING IT
Describe the quality of the product.
MADE OF VERY HIGH QUALITY
SOMEWHAT MADE OF HIGH QUALITY
NEUTRAL
NOT MADE OF HIGH QUALITY
DEFINITELY MADE OF SUBSTANDARD QUALITY MATERIALS
Do you find the [INSERT NAME OF PRODUCT] original?
YES, INDEED
SOMEWHAT
NEUTRAL
IT DOES NOT MAKE ANY IMPACT
DEFINITELY DOES NOT MAKE ANY IMPACT
Is the product price reasonable?
YES, INDEED
SOMEWHAT REASONABLE
NEUTRAL
NO, IT IS JUST TOO PRICEY
DEFINITELY NOT REASONABLE AT ALL
If [INSERT NAME OF PRODUCT] is available right now, will you buy it right away?
YES
NO
I NEED SOME TIME TO THINK ABOUT IT
Will you substitute the current brand of the product that you use with [INSERT NAME OF PRODUCT]?
YES, INDEED
SOMEWHAT LIKELY
NEUTRAL
NOT LIKELY
DEFINITELY NOT
Will you recommend this product to other people?
YES, INDEED
SOMEWHAT LIKELY
NEUTRAL
NOT LIKELY
DEFINITELY NOT
Do you know other products produced by [INSERT COMPANY NAME]?
YES
NO
What do you like most about [INSERT NAME OF PRODUCT]? Give a brief description.
On a scale of 1-10, 1 being the lowest and 10 being the highest, how would you rate [INSERT NAME OF PRODUCT]?
On a scale of 1-10, 1 being the lowest and 10 being the highest, how would you rate the effectiveness of [INSERT NAME OF PRODUCT]?
What are your suggestions to improve [INSERT NAME OF PRODUCT]?
What are your other comments pertaining to [INSERT NAME OF PRODUCT]?
[INSERT RESPONDENT NAME WITH SIGNATURE]
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